A career civil servant named A. P. Waterfield came up with “Your Courage” as “a rallying war-cry that will bring out the best in everyone of us and put us in an offensive mood at once”. Others involved in the planning of the early posters included: John Hilton, Professor of Industrial Relations at Cambridge University, responsible overall as Director of Home Publicity; William Surrey Dane, managing director at Odhams Press; Gervas Huxley, former head of publicity for the Empire Marketing Board; William Codling, controller of HMSO; Harold Nicolson, MP; W. G. V. Vaughan, who became Director of the General Production Division (GPD); H. V. Rhodes, who later wrote an occasional paper on setting up a new government department; Ivison Macadam; “Mr Cruthley”; and “Mr Francis”. Ernest Wallcousins was the artist tasked with creating the poster designs.
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