In 1984 Timex worked together with the officials of the Ironman Triathlon sporting event to develop a new digital watch to help sagging sales within the company. The result was the Timex Triathlon. In 1986 Timex acquired the rights to the Ironman name, and developed the Ironman Triathlon watch based on the 1984 watch. The basic functions and design were the same as its Triathlon cousin, except that the Ironman was water resistant to 100 meters instead of 50, given an updated look with a black, orange and grey color scheme on the watch face and the 19mm ribbed wrist strap was adorned with the Ironman name and 3 stylized “M” logos. Sales for the new watch grew rapidly; although both models continued in production for many years, Ironman sales much exceeded those of the earlier Triathlon watch. The Ironman Watch includes time, stopwatch (chrono), timer, occasion alarm, and three alarms. The first generation Ironman watches were commonly used by military and law enforcement personnel. A mid-sized, ladies/youth version of the watch was released the same year as the original. The original 1984 Triathlon and 1986 Ironman (full-size/midsize) watches remained in production until 1991, when the first of many cosmetic and design refreshes came along. This era of Timex Ironman is now known amongst watch collectors as the “Pre Indiglo” Ironman. An all-metal version of the Ironman was produced for a while in the 1990s and early 2000s. It featured a chrome plated brass case with a stainless steel screwback.
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